October is the Global Awareness Month for Breast Cancer, and Climbers Against Cancer are collaborating with Breast Cancer UK to support their mission: to prevent breast cancer through education, scientific research, collaboration, and policy change.
The awareness colour for Breast Cancer is Pink, so from October right through until the end of the year, all the profits from every pink item of CAC gear will be donated to fund a research project identified by CAC and BCUK. This disease affects over 2.2 million people worldwide each year, and over 50,000 in the UK alone, being the most prevalent form of cancer in UK. As part of our 10th Anniversary Celebrations we’re committed to donating at least £5,000 to move this forwards. It is estimated that at least 30% of these cases could be prevented through lifestyle changes, and exercise can play a big part in this. During the course of the campaign we will also be promoting BCUK’s 30 Day Challenge as a part of our commitment to raising awareness in the climbing community and beyond.
“In the UK, 1 in 7 women will be diagnosed with breast cancer at some point in their life. But with your generous support you are boosting our work to help people reduce their risk now so fewer people experience the devastating impact of a diagnosis in the future”. Breast Cancer UK
Below you can see a few examples of the items we currently have in pink, and we will also be adding new products to the range over the coming weeks.
Head over to the CAC online shop to place your order and support this great cause!
Note: for International customers [France, Germany, Italy and US/Canada only] you can buy the standard CAC t-shirts, anniversary t-shirts and vests on your country’s Amazon site to avoid import duties and inter national shipping costs. Search Amazon + Climbers Against Cancer.
Meanwhile, CAC’s Athlete Ambassador Nicky Spinks is undertaking the BCUK 30-Day Challenge. You can follow and support Nicky’s efforts here: Nicky Spinks’ 30 Day Challenge for Breast Cancer Awareness
This campaign is running in parallel with CAC’s collaboration with PCR for the Prostate Cancer Awareness month of September